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— Kaiwa Boken Phase 2

Kaiwa Boken

An Interactive XR Adventure

Kaiwa Boken reimagines the theme park experience through augmented reality, interactive storytelling, and character-driven exploration. Designed for Toei Kyoto Studio Park, the experience transforms visitors from passive spectators into active participants, uncovering quests, meeting characters, and shaping their own adventure throughout the park.

Location: Tokyo

YEAR: 2026

Storytelling • Exploration • Discovery

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— Project Overview

Bringing Interactive Stories

Into The Real World

Kaiwa Boken was envisioned as a next-generation XR experience for Toei Kyoto Studio Park, blending physical environments with interactive storytelling, augmented reality, and location-based exploration.

 

Rather than simply visiting attractions, guests become active participants in an unfolding adventure—discovering characters, completing quests, and uncovering new experiences throughout the park.

Built around the idea of turning visitors into protagonists, the experience creates a living layer of digital interaction across the destination. Through immersive narratives, character encounters, and evolving gameplay systems, Kaiwa Boken transforms exploration into a journey of discovery.

 

The result is a more engaging, memorable, and repeatable experience that encourages visitors to explore, interact, and return for new adventures.

— Experience Concept

Turning Visitors Into

The Main Characters

At the heart of Kaiwa Boken is a simple idea: visitors should do more than observe the story—they should become part of it. By blending real-world exploration with interactive quests, character encounters, and augmented reality experiences, every visit becomes a personal adventure.

 

As guests move throughout the park, new challenges, conversations, and discoveries emerge, encouraging deeper engagement with both the environment and the narrative unfolding around them.

Explore • Interact • Discover

— Core Experiences

Three Layers Of

The Adventure

Interactive Storytelling

01

Character Encounters

02

Exploration & Discovery

03

By blending interactive storytelling with real-world exploration, Kaiwa Boken encourages visitors to engage with the park in ways that extend beyond traditional attractions.

— PLAYER ENGAGEMENT

Interactive Storytelling

Story-driven experiences transform visitors from passive observers into active participants within an evolving adventure.

Rewards & Discovery

Collectibles, hidden content, and exclusive experiences encourage continued exploration and create reasons for guests to return.

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— PROJECT OUTCOMES

Reimagining Exploration Through

Interactive Experiences

01

Interactive XR Adventure

A story-driven experience that transforms visitors from spectators into active participants through quests, exploration, and character encounters.

02

Immersive Storytelling Systems

Blending physical environments with digital narratives to create deeper engagement and more meaningful interactions throughout the park.

03

Future-Ready Experience Platform

A scalable foundation designed to support new content, evolving storylines, character integrations, and future interactive experiences.

— Our Mission

At Ashita Co, we believe every sidewalk, store, and city can become an open canvas for immersive storytelling and shared experiences—turning everyday environments into interactive worlds.